Webflow comments: The underrated feature that makes markup tools obsolete

Webflow's new comment features (2025) with emojis, API, etc. make markup tools such as Markup.io obsolete. Discover how they're revolutionizing web design feedback!

Webflow comments: The underrated feature that makes markup tools obsolete
Geschrieben von
Christian Schmitt
Veröffentlicht
May 10, 2025

Zusammenfassung

Feedback is at the heart of every web design project. But why are teams still turning to external markup tools like Markup.io when Webflow offers a powerful alternative? With the updates from April and May 2025, Webflow has revolutionized its comment feature — and yet it remains underrated. In this article, we'll show how these new features are changing collaboration and why they could surpass markup tools like Markup.io, or Ruttl.

Question: How often do you switch between tools to provide feedback? Could an integrated solution like Webflow comments simplify your processes?

Key Take-Aways

An overview of the new Webflow comment features

Webflow has taken its comment function to a new level with the following updates:

  • Direct links to comments: Share specific comments with your team
  • Emoji reactions: Quick feedback with emojis like 👍 or ❓.
  • Clickable links in comments: Link directly to resources or assets.
  • Copy and paste comment text: Simply reference feedback.
  • New comment API: Integrate comments with tools like Zapier or Make
  • Comments on dynamic CMS elements: Feedback directly on CMS content.
  • @Erwähnungen: Tag team members for clear communication

Exemple: A designer receives feedback on a CMS element with an @Erwähnung and an emoji. The API sends a notification to Slack. How could that improve the way you work?

Extension: [Add your own example or use case here, such as how you would use the API.]

Webflow comments vs. markup tools: A comparison

Markup tools such as Markup.io, Marker.io, Pastel, Ruttl, and BugHerd are popular for visual feedback. But how do they compare to Webflow?

What are markup tools?

Markup tools make it possible to annotate websites or designs directly, often with visual markers such as arrows or circles. Examples:

  • Markup.io: Visual annotations on live websites, Chrome extension, starting at $29/month.
  • Marker.io: Bug tracking with Jira integration, starting at $49/month.
  • Pastel: Feedback on websites, free plan with limitations, starting at $29/month.
  • Ruttl: Affordable (starting at $4/month), desktop/mobile feedback.
  • BugHerd: Bug reporting, starting at $39/month.

Question: Which features of these tools do you use most often, and why?

Why Webflow comments are ahead

Webflow comments provide an integrated alternative:

  • Seamless integration: Feedback directly in Webflow Designer, no additional costs.
  • Interactive features: Emojis, @Erwähnungen and direct links make communication lively.
  • automation: The API connects comments to tools like Slack or Asana.
  • CMS focus: Comments on dynamic content are ideal for content teams.

Disadvantage: Webflow doesn't provide visual markers like Markup.io. But is that a dealbreaker when integration saves so much time?

Extension: [Include a comparison with a specific tool, such as how Marker.io is being used by your team.]

How Webflow comments are revolutionizing your workflow

The new features offer specific benefits:

  • Faster communication: @Erwähnungen and emojis reduce misunderstandings.
  • Streamlined processes: No need to switch between tools.
  • Automated workflows: The API allows notifications or task creation.

Exemple: A project manager tags a developer with @Name and links to a resource. The API creates a ticket in Asana. How could that speed up your projects?

Conclusion

Webflow comments are more than just a side feature—they could make markup tools like Markup.io or Marker.io obsolete. With direct links, emojis, @Erwähnungen and a powerful API, they offer an integrated, interactive solution for modern web design. Try out these features in your next project and see how they can transform how you collaborate.

Question: What do you think of these updates? Share your experiences with me

Christian Schmitt
Webflow Entwickler

Christian Schmitt ist selbständiger Webentwickler mit Fokus auf technisches SEO, Webflow und Barrierefreiheit. Er integriert KI-Anwendungen und Cloudflare, um performante, flexible Web-Lösungen zu bieten.