Articles on Webflow, technical SEO and structured data

For example: how to match HubSpot forms to your design, which structured data makes sense in Webflow and why a new design alone often doesn’t bring more inquiries.

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A website with a cookie banner, next to it Cloudflare and the tools Google Analytics, Meta and LinkedIn, of which only the one the visitor agreed to is switched on

Oct 18, 2026

How to set up Cloudflare Zaraz: step by step with Google Analytics and a cookie banner

Zaraz in eight steps: add Google Analytics 4, turn on the cookie banner, set Consent Mode v2 and check in the debugger that nothing really loads before the yes.

A HubSpot form in the grey default style, the CSS variables for colours and corners, and the same form in brown and blue

Mar 20, 2026

Neue HubSpot-Formulare in Webflow mit eigenem CSS gestalten

Die neuen HubSpot-Formulare gestaltest du nicht über Klassen, sondern über CSS-Variablen mit dem Präfix --hsf-. So passen sie zu deinem Webflow-Design.

Comment pins placed directly on a web page in Webflow, next to a comment thread with replies

May 10, 2025

Webflow comments: The underrated feature that makes markup tools obsolete

Direct links, emojis, @mentions and an API: what Webflow comments have offered since 2025 and when they can replace a markup tool like Markup.io.

An SEO checklist with ticked items, next to a search result and the sitemap as a tree

Jan 27, 2025

Webflow SEO: complete package for an optimized website

My SEO checklist for Webflow: clean structure, metadata, JSON-LD, dynamic OG images and settings such as SSL, the sitemap and canonical URLs.

A redesigned website in front of the old version, next to a conversion curve that stays flat after the redesign

Jan 27, 2025

Why a fancy website redesign won’t improve your conversion rate: 7 reasons for sustainable conversion optimization

Discover why a chic redesign often doesn't bring the desired conversions and how you can achieve sustainable growth with strategic optimizations instead.

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