AI visibility and server-side tracking for B2B websites
I prepare your content so ChatGPT, Perplexity and Google AI Overviews can cite it. After consent, your tracking runs through Cloudflare on your domain, where ad blockers are less likely to stop it.
Phone or in person in Bremen: your choice.
Google Analytics
MetaCompanies I’ve worked for
Two blind spots in your marketing
01
AI visibility
AEO and GEO
When someone asks ChatGPT for a provider in your industry, the answer names a handful of companies. Right now, you probably don’t know whether yours is one of them.
- I add structured data that clearly describes your company and services.
- Your pages answer customer questions in the first paragraph, in short, quotable sentences.
- You see whether AI names you or your competitors.
Example
Which shift scheduling software do you recommend for mid-sized German companies?
My top recommendation is [your company]: quick to set up, support in German, servers in the EU.
02
Server-side tracking
via Cloudflare
Your web analytics counts fewer visitors than you actually had. Some decline in the cookie banner, and that’s their right. For others, an ad blocker stops the measurement or the browser restricts it. And every tracking script adds load time.
- I route tracking through your domain. Visitors who consent are less likely to go missing.
- Your site loads less third-party code, and Cloudflare fires the pixels.
- You decide what data Google and Meta see in the first place.
1
Your visitors’ browser
asks for consent
2
Cloudflare on your domain
starts only permitted services
3
Web analytics and ad platforms
receive only approved data
Simplified: with consent, tracking data goes through your domain first, then to the platforms.
I went from explaining financial products to explaining technology
I’m Christian Schmitt, and until 2024 I worked for banks, including as a client advisor. That’s where I learned that nobody likes signing something they don’t understand. So I explain every step before I make the change. I also share what I learn in videos and on a podcast.
What clients say about working with me
“Christian Schmitt is one of those Webflow experts who can roll up his sleeves and deliver real outcomes when you bring him onboard. […] He was phenomenal at breaking down complex instrumentation problems into simple, well-governed building blocks, and then executing with rigor.”
Utkarsh Sengar
CTO at Webflow
Post on LinkedIn“Christian built a great website for my business. It looks professional, it’s user-friendly, and since he also optimized it for search engines, I’ve been getting more inquiries. […]”
Robert Balinski
Ledertechnik Robert Balinski, translated from German
Questions before our first call
What is AI visibility (AEO/GEO)?
AI visibility means that ChatGPT, Perplexity or Google AI Overviews name your company when someone asks about a service like yours. The work behind it is called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization). It includes clear answers to real customer questions, open access for AI crawlers and accurate details on your company, location and services. Nobody can guarantee a mention, because each system chooses its own sources.
What is server-side tracking, and do I need consent for it?
With server-side tracking, data from the browser goes to your own domain first, and only from there to Google, Meta or other services. You still need consent: Germany’s TDDDG and the GDPR continue to require it for ad pixels, most analytics tools and anything that isn’t strictly necessary to run your website. That’s why I always set up server-side tracking via Cloudflare together with the cookie banner: no data goes out until your visitors have agreed. The benefit lies elsewhere: fewer third-party scripts run in the browser, and you decide what Google or Meta receive.
Do I need a new website for AI visibility and server-side tracking?
No. Server-side tracking depends on your domain, not your CMS: I route the domain through Cloudflare and set up tools like Google Analytics or the Meta pixel there from scratch. The tools only start after consent. For AI visibility, I rework content and structured data. If your website runs on Webflow, I work directly in the project. For other systems, we sort out access in the free 30-minute check.
What do AI visibility and server-side tracking cost?
That depends on how large your website is and which tools you use. I'll tell you the price in a written quote after the free 30-minute check.
Read, listen, watch
All articles
Guest on FORMBURG
Three German-language episodes of “Webflow Talk” with Jonas Arleth, plus a short video about the watch party in Munich.
On my YouTube channel
Short tutorials on Webflow and Cloudflare.
Does ChatGPT know your company? And is your tracking accurate?
In the free 30-minute check, we look at both together, and I’ll tell you where to start.
Prefer email? info@christianschmitt.dev