Google Analytics 4, Google Ads, the Meta pixel and LinkedIn run through your own domain and only start once a visitor agrees in the cookie banner. Zaraz comes with its own banner, so you don’t need a second one from Cookiebot or Usercentrics. I’m Christian Schmitt, a freelancer in Bremen, and I set up Zaraz for companies in Germany, Austria and Switzerland.
Webflow brought me in for its tag management. You’ll find what its CTO says further down.
Cloudflare Zaraz is a tag manager with a built-in cookie banner. Instead of loading Google Analytics and the Meta pixel in your visitors’ browsers, Zaraz runs them on Cloudflare’s servers. The browser only loads a small script from your domain. Up to one million events a month are free, and each additional million costs $5.
Most requests fit one of these three cases. If you want a quote, I’ll send you the price for your case in writing after the free 30-minute check.
01
For websites that have no tracking yet or whose scripts sit directly in the source code. I add the tools in Zaraz, give each one a category in the cookie banner and style the banner in your colors and fonts.
New websites, small companies with Google Analytics and the Meta pixel
02
For websites with a GTM container and a cookie banner from Cookiebot, Usercentrics or another provider. I read out the container, rebuild every tag as a Zaraz tool and remove the container and the old banner only once all events arrive in Zaraz.
Companies with Google Ads, Meta and their own conversions
03
For websites that already run Zaraz. I check in the browser what loads before and after consent, go through every tool and trigger and fix what is wrong. Typical findings: tools without a category that start without consent, clicks counted twice and banner texts that no longer match the setup. You get the results in writing.
Setups someone else built or nobody has checked in months
Cloudflare includes one million Zaraz events a month for free, and each additional million costs $5 (as stated in the Cloudflare documentation on April 16, 2026).
These points are part of every project, whichever of the three ways you choose.
Ad blockers block the default Zaraz path. I set up custom paths on your domain so data from visitors who agreed actually arrives.
In Zaraz, a tool without a category starts without consent. That’s why every tool gets one before it goes live.
Styled with my Zaraz Consent Banner Designer, in your colors and fonts.
For Google Analytics 4 and Google Ads, checked in the Zaraz debugger.
Trimmed IP addresses and stripped URL parameters, if you want them.
Events go straight from Cloudflare to Meta. You create the access token, I add it.
Form submitted, appointment booked, click on phone, WhatsApp or email.
Without consent, after consent and after withdrawal, each one checked in the browser.
Every tool with its provider, category and trigger, as the basis for your privacy policy and banner texts.
Zaraz runs in your Cloudflare account. You invite me and can remove my access at any time.
Custom paths. Instead of /cdn-cgi/zaraz/ I rename the endpoints, for example to /_zi, /_zm and /_zt. Ad blockers filter the default path by pattern.
Manual loaders. If the source code still holds a loader for /cdn-cgi/zaraz/i.js, it points nowhere after the rename: banner and tracking disappear without an error message. I move every loader along with the paths.
Cloudflare Workers. On Workers with static assets, Cloudflare doesn’t inject the Zaraz script automatically. There I add the loader to the page head by hand.
Testing in the network tab. Before consent, the only requests go to /_zi and /_zm on your domain, none to Google or Meta. After consent, /_zt reports the events and Cloudflare forwards them. I test without consent, after consent and after withdrawal.
“We hired Christian recently; he partnered closely with our team to streamline our tag management setup. […] If you're looking for someone for Google Tag Manager/Zaraz architecture/governance and high-performance tracking foundations, I highly recommend him and his services.”
Utkarsh Sengar
CTO at Webflow, LinkedIn post from January 24, 2026
Post on LinkedIn“He identified that our consent initialization wasn't working correctly in GTM, caught Meta Pixel firing without consent in our test environment […]”
Taras Melnychenko
Marketing Ops at Sardine, LinkedIn recommendation from April 28, 2026. Two projects with Google Tag Manager and Consent Mode v2.
01
Zaraz loads through /init on draken-gutachten.de, and measurement only starts after consent.
02
A/B tests in a Cloudflare Worker that read consent from the existing Zaraz banner. No second banner needed.
03
Shop with a 3D configurator. Zaraz loads through the shop’s own domain, and no request goes to Google or Meta before consent.
04
Cloudflare doesn’t document the selectors of the Zaraz banner. I read them out and built a free tool that lets anyone style the banner.
01
In the free 30-minute check I show you what your website loads before consent. Afterwards you know which of the three ways fits.
02
You invite me to your Cloudflare account. If your domain isn’t on Cloudflare yet, I create the zone with you and carry over the mail records.
03
I build tools, events and banner in Zaraz preview mode first and test them there before anything goes live.
04
We put the before and after numbers side by side. You get the tool list for your data protection officer.
Zaraz requires your domain to run through Cloudflare.
Works with every Cloudflare plan, including the free one.
Work if the domain runs through Cloudflare.
Work. The loader goes into the page head by hand.
If your domain can’t run through Cloudflare because your IT rules it out, Google Tag Manager stays the simpler choice. I’ll tell you in the check.
I do. I’m Christian Schmitt, a freelancer in Bremen. I set up Zaraz for companies and agencies in Germany, Austria and Switzerland, move tracking over from Google Tag Manager and audit existing setups. The work happens online through your Cloudflare account, so your location doesn’t matter.
Up to one million events a month, yes. An event is a page view or a custom measurement such as a click. Each additional million costs $5. Without Zaraz Paid, Cloudflare switches Zaraz off above one million until the next billing period.
Yes. Zaraz comes with its own banner with categories and multiple languages. For the tools in Zaraz you no longer need a second banner from Cookiebot or Usercentrics.
Zaraz alone doesn’t make anything legally sound. It depends on the setup. I make sure no tool starts before consent, that you can trim IP addresses and that you get a complete tool list. Whether your setup holds up legally is something to clarify with your data protection officer or a law firm.
No, the domain stays with your registrar. Only DNS management moves to Cloudflare. I carry over the mail records so email keeps arriving.
Yes. Your team adds ready-made integrations such as Google Analytics or LinkedIn in the Cloudflare dashboard without code. You test changes in preview mode, and older versions can be restored.
I’ll show you in the free 30-minute check. Afterwards you know whether Zaraz fits and which of the three ways applies.