Guides
Accessibility statement: Who needs one, what goes in it and a template
Who needs an accessibility statement under Germany's BFSG, which four details are required and a template to fill in.
·4 min
Guides on Webflow, Cloudflare and SEO
Step by step, from my client projects: set up tracking, SEO and Cloudflare yourself with each guide, or hand the work over to me.
Guides
ChatGPT SEO: How to get your website into ChatGPT's answers
Which crawlers ChatGPT sends, what belongs in your robots.txt and how to write content that ChatGPT links to as a source.
·4 min
Guides
Do you need a cookie banner? When it's required and when it isn't
When your website needs a cookie banner, when it doesn't, what it has to look like and which free options exist.
·4 min
Guides
Google Analytics alternatives: 7 tools for websites in Europe compared
Seven analytics tools based or hosted in Europe, what they can do and when Google Analytics with consent is still the better choice.
·3 min
Guides
Headless CMS: What it is and when it's worth it for your website
A headless CMS separates content from presentation. When that pays off for a business website and when a traditional CMS is enough.
·4 min
Guides
How much does a website cost? Build and running costs in 2026
Typical prices for website builders, freelancers and agencies, the costs that come every month and a checklist for comparing quotes.
·5 min
Guides
How to set up Cloudflare Zaraz: step by step with Google Analytics and a cookie banner
How to set up Cloudflare Zaraz: add Google Analytics 4, a cookie banner with purposes, Consent Mode v2, custom paths and a test before going live.
·6 min
Guides
Style the new HubSpot forms in Webflow with your own CSS
You don’t style the new HubSpot forms with classes but with CSS variables that start with --hsf-. Here’s how to make them match your Webflow design.
·3 min
Guides
Why a fancy redesign won’t fix your conversion rate: 7 reasons to optimize step by step
Why a complete website redesign often doesn’t bring more inquiries, and how small, measured changes across the whole funnel do.
·2 min
Guides
Webflow SEO: the complete checklist for an optimized website
My SEO checklist for Webflow: clean structure, metadata, JSON-LD, dynamic OG images and settings such as SSL, the sitemap and canonical URLs.
·3 min
Guides
Advanced schema markup in Webflow
Schema markup examples for Webflow: local business, person, BlogPosting, FAQ and breadcrumbs, so search engines and AI assistants understand your content.
·4 min
