Server-side tracking · 2026
Draken: tracking only after consent, on the office’s own domain
Tracking
Measurement starts only after consent and runs on the site’s own domain, so ad blockers don’t silently switch it off.
Easy to find
Its own titles and structured data for Google, plus a summary for AI assistants.
Contact
Phone and email on every page, plus WhatsApp and a spam-protected form.
Starting point
Justus Draken is a trained cabinetmaker, spent more than eight years installing kitchens and has worked as an independent assessor in North Rhine-Westphalia since 2026. Private clients, kitchen retailers and lawyers call him in when something is wrong with a new kitchen.
The office started from zero: a new domain, no previous website and no Google Business Profile yet.
Zaraz had to wait for consent before measuring, and it could not load from the default paths under /cdn-cgi/zaraz/, which ad blockers recognize. And the site could not promise anything an assessor is not allowed to promise, such as “publicly appointed and sworn” or fixed prices.
Approach
- 01
A photo shows what gets inspected
Five inspection points appear one after another on a photo of a kitchen from one of his jobs, each with a title and a short text. That way, visitors see the scope of a kitchen assessment before they read a single paragraph.
- 02
Contact is always one click away
The navigation floats above the page and shows where you are. Phone and email are one click away from every page.
- 03
Two taps to a phone call
On a phone, the menu opens with services and pages, and phone and email sit right below. Anyone with a problem in their new kitchen can call with two taps.
Result
Zaraz loads on every page from the office’s own domain, draken-gutachten.de, and the default path that ad blockers know stays empty. Measurement starts only once someone agrees in the cookie banner, and the choice can be changed at any time from the footer.
For Google, every page has its own title, its own description and structured data about the office, the assessor and the services. AI assistants also get a summary as llms.txt with services, service area and links. Phone, email, WhatsApp and a spam-protected form are reachable from every page.
