Technical SEO · 2026
Ledertechnik Balinski: damage and result at a glance
Easy to find
Every page is readable without JavaScript and linked to the workshop’s Google profile.
Reviews
The Google reviews appear on the website and are linked to the business profile.
Modern stack
A fast website on Cloudflare, and every old address redirects to the matching new page.
Starting point
Robert Balinski cleans, dyes and repairs leather in Bremen: car seats, classic car interiors, armchairs. His old website was a 2021 Webflow export that had run unchanged for years, reachable with and without www, so it existed twice.
The workshop’s strongest argument is its Google Business Profile, with 34 reviews, all of them five stars. The website had to support that profile, load fast and show its text even without JavaScript.
I made nothing up: I only edited the existing specialist texts and kept the reviews word for word. And no old URL was allowed to get lost.
Approach
- 01
Drag to compare before and after
Customers see right away what the workshop can do: drag the slider and you see the damage and the result in the same spot. The photos are unedited, the result is real.
- 02
Reviews as proof, not as a carousel
The website shows the workshop’s Google reviews with source and date instead of hiding them in a carousel. Google and AI systems connect the website and the reviews to the same workshop.
- 03
Five services, five pages of their own
Every service has its own page. Anyone searching Google for exactly that service lands on the matching page instead of the homepage.
- 04
Six cases from the workshop
The page of past jobs shows real work from the workshop, car seats and armchairs, each with damage and result as an image pair. Prospects see what to expect before they call.
Result
The new website has been online since August 2026. Every page arrives ready-made from the server, so Google and AI crawlers read the text without JavaScript. Address, opening hours, services and reviews are in the structured data of every page, linked to the Google Business Profile, and the frequently asked questions are marked up as FAQ.
Every old URL redirects permanently to the matching new page, including the www address. Anyone arriving via an old link or bookmark doesn’t hit an error page.
“Christian built a great website for my business. It looks professional, it's user-friendly, and since he also optimized it for search engines, I've been getting more inquiries. […]”
