Technisches SEO
I rebuilt the website for a leather workshop in Bremen: text in the HTML, old URLs redirected with 301s, reviews linked to the Google profile.
Two before-and-after sliders with workshop photos fade in: the damaged leather to the left of the handle, the result to the right.
12 of 12
pages deliver their text without JavaScript, the homepage 885 words
Served HTML of all pages, Oct 9, 2026
10 of 10
URLs of the old site redirect with a 301 to the matching new page
My own measurement with curl, Oct 9, 2026
100
out of 100 in Lighthouse mobile for accessibility and SEO, in all 3 runs
Lighthouse 13.4.0 via DataForSEO, Oct 9, 2026
The starting point
Robert Balinski cleans, dyes and repairs leather in Bremen: car seats, classic car interiors, armchairs. His old website was a 2021 Webflow export, served as a static copy on Cloudflare Pages. The Internet Archive shows it unchanged from March 2024, and it was reachable with and without www, so it existed twice.
For a workshop of this size, there is little to gain from search: according to DataForSEO, the German search terms for leather repair, leather cleaning and leather workshop in Bremen (“lederreparatur bremen”, “lederreinigung bremen”, “lederwerkstatt bremen”) each get 10 searches a month. The Google Business Profile carries more weight, with 34 reviews, all of them five stars. The website had to support that profile, load fast and show its text even without JavaScript.
I made nothing up: I only edited the existing specialist texts and kept the reviews word for word. And no old URL was allowed to get lost.
Approach
01
I turned four single photos from the old site into two sliders. Drag the handle and you see the damage and the result in the same spot, and the colors in the photos are unedited. The slider does not move on its own, because a constant loop would distract from the result.
The slider handle is dragged left and right, revealing the damage and then the result on a piece of leather.
02
5.0 from 34 Google reviews: the distribution draws itself as a line, with source and date below. The same value appears as aggregateRating in the JSON-LD of every page, and sameAs and hasMap point to the Business Profile.
The distribution of the 34 Google reviews builds up as bars, with source and date below.
03
On hover, a hairline moves to the entry, the title turns green, and the matching photo fades in on the right. Each entry leads to its own service page, which marks up its service and breadcrumbs in JSON-LD.
A line moves across the five services, the active title turns green, and the photo on the right changes.
04
The page of past jobs shows four vehicle seats and two armchairs: object and service on the left, damage and result as image pairs on the right. The photos came without any details, so the texts only describe what the pictures show.
A case from the workshop fades in: the fact sheet on the left, photos of damage and result on the right.
Result
All 12 pages arrive prerendered, the homepage with 885 words of text in the HTML. Every page marks up the workshop as AutoRepair with address, opening hours and rating, and the homepage also marks up its questions as FAQPage. All 10 URLs the old homepage linked to redirect with a 301 to the matching new page, and so does the www address.
On mobile, Lighthouse gives the homepage 89 for performance, 100 each for accessibility and SEO, and 81 for best practices. The deduction there comes entirely from a bot detection script that Cloudflare injects.
At the time of measurement, the new site had been live for six weeks. DataForSEO counts 4 ranking search terms for September and 11 for July. The figure has moved between 4 and 13 since April 2024, and of the 7 positions DataForSEO currently lists, 6 come from queries before the relaunch. It is too early to judge. In January 2027, I'll compare rankings and the workshop's inquiries before and after the relaunch.
Next.js, React, Tailwind CSS, GSAP, Cloudflare Workers, React Bits Pro
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