AI visibility · 2025 to 2026
Pensum Bremen: one website instead of two, readable for people and AI
One website
Companies and job seekers find their way on one homepage instead of two separate sites.
Edit it yourself
Pensum changes text, questions and answers in Webflow, including its custom components.
Easy to find
Every page is ready in the HTML for Google and as lean text for AI agents.
Starting point
Pensum places specialists and managers with companies in Bremen and also supports people looking for a new job. So two groups look for different answers on the same website: companies want services and costs, job seekers want openings and advice.
Until the relaunch, the website ran on Contao. Anyone visiting pensum-bremen.de landed on a gateway page and had to choose between two separate sites: bewerber.pensum-bremen.de or unternehmen.pensum-bremen.de.
Approach
- 01
One navigation for two audiences
Companies and job seekers find their sections in the same navigation: a large menu on desktop, a drawer with sub-levels and a back button on mobile.
- 02
Executive search: components Pensum maintains itself
The executive search page is built from custom components that Pensum edits in the Webflow Designer like any other element. The text is still ready in the HTML, so Google and AI crawlers read it directly.
- 03
Answering the cost question on the page
The executive search page states what a headhunter at Pensum costs and when the fee is due. The first FAQ answer gives it without a detour through a form, and an AI answer can quote that sentence.
- 04
WhatsApp from the desktop
On desktop, the WhatsApp button opens a QR code. Anyone researching at their desk scans it and continues the chat on their phone.
Result
Since the relaunch, companies and job seekers find their way on one homepage instead of two separate sites. Pensum edits text, questions and answers in Webflow itself, and on desktop a QR code moves the WhatsApp chat to the phone.
A layer for AI agents runs in front of the website without touching Webflow: when an agent asks for it, it gets every page as lean text, and signposts show it what the website offers. What a headhunter at Pensum costs is stated in a sentence that an AI answer can quote.
In August 2026, I tested whether ChatGPT, Perplexity, Gemini and Google recommend Pensum. Perplexity already names Pensum, citing pensum-bremen.de. I repeat the test with the same questions.
