Webflow · 2024 to 2026
Circula: a new Webflow website that marketing keeps building on
Edit it yourself
Marketing builds landing pages from ready-made components without waiting for developers.
Multilingual
Every page and customer story in German and English, cleanly linked for Google.
Tracking
Measurement starts only after consent, and consent controls every tracking tag on the site.
Starting point
Circula sells software for travel expenses, out-of-pocket expenses and company cards to finance teams. Its website ran on Sanity, with more than 250 pages in German and English, and every new landing page needed a developer.
The goal: a new design, a move to Webflow without losing ground on Google, and a website where marketing builds new pages itself, in both languages. Three freelancers did the work: Luca Gonzalez, Simon Ziri and me.
Approach
- 01
Moving from Sanity to Webflow
We moved more than 250 pages to Webflow in German and English, with the new design by Luca Gonzalez. We added a component system that lets marketing put together new landing pages on its own, without waiting for developers.
- 02
A navigation that grows with the product
With every new product and format, the navigation grew: items for AI, webinars and reports, a highlight card and a dedicated version for international visitors.
- 03
Design and website speak the same language
So that new designs match the website exactly, I compiled all spacing, font sizes, colors and buttons of the website for the design team, for desktop, tablet and mobile. That way nobody designs something that can’t be built.
Result
Since the relaunch, circula.com has run on Webflow, with the new design in German and English. Marketing puts together landing pages from ready-made components instead of ordering them from developers.
Until October 2026, I kept developing the website directly for Circula: the pricing page for the product launch, new product, webinar and partner pages, and a customer story system that keeps each story in both languages in one item.
For Google, both languages are cleanly linked, the customer overview and author pages carry structured data, and filtered views don’t create duplicate pages. Measurement starts only after consent, set up together with Circula’s tracking team.
